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Are apology videos effective?
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Selected thesis
Apology videos are not an effective form of public apology.
Pros
Cons
Pro claim 1
Apology videos are often not sincere enough.
Pro claim 2
Content creators can use apology videos to make money and gain followers.
Con claim 1
Video apologies create a stronger connection with the audience.
Con claim 2
Making an apology video shows that celebrities want to be accountable for their actions.
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